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Product Description

Just because your dog is showing a little gray and doesn't have pep like before, it doesn't mean that he can't continue to lead a healthy, active and long life. With this in mind, Innova Senior Plus Dry Dog Food has once again lived up to our commitment to stay on the leading edge of healthful pet nutrition.

Innova Senior Plus Dry Dog Food is the result of a two year long effort to apply the latest senior dog scientific research findings to our popular Innova Senior Dry Dog Food. Until recently, the conventional wisdom was that Senior dogs needed low fat and protein foods for optimum health. This was based on the mistaken belief that older dogs had lower nutritional requirements and were not well equipped to handle protein and fat. Recent studies actually show that older dogs have similar nutritional requirements as their younger counterparts, and actually require higher protein and fat!

As a result, Innova Senior Plus Dry Dog Food features moderately higher levels of protein and fat, and, based on advice from our veterinarian & holistic advisors, Innova Senior Plus Dry Dog Food has been formulated to contain vitamin E at the maximum level allowed by the AAFCO Dog Food Nutrient Profiles!

Innova recipes are based on the most advanced research in animal health. The latest findings in orthomolecular medicine (the study of optimal amounts of substances, especially vitamins, found in the body to achieve optimal health) convinced us to increase the levels of disease fighting antioxidants - Vitamin A, Vitamin C, and Vitamin E - in Innova's one of a kind formula.

Innova contains only fresh, natural, wholesome ingredients from each of the five major food groups - providing a balanced, nutritious and varietal diet for your pet. Natura Pet Products' innovative cooking methods combine fresh turkey and chicken meat, fresh fruit and vegetables and a variety of natural whole ground grains to create petfoods unequalled in healthful, nutritional benefits.

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Product Ingredients

Turkey, Chicken, Barley, Brown Rice, Potatoes, Rice, Chicken Meal, Chicken Fat, Pea Fiber, Flaxseed Meal, Natural Flavors, Apples, Carrots, Cottage Cheese, Alfalfa Sprouts, Egg, Garlic, Sunflower Oil, Herring Oil, Vitamins/Minerals, Dried Chicory Root Extract, Glucosamine, Chondroitin Sulfate, Taurine, Lecithin, Rosemary Extract.

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